Raising Awareness of Population Decline

Ehime Prefecture’s population is now approximately 1.29 million people. Since 2014, it has decreased by more than 10,000 per year. According to the prefecture’s future estimates, if no new measures are taken, the number of …

Farewell Meeting for late Kenzaburo Oe

On September 13, in Tokyo a memorial service was held for the late author, Kenzaburo Oe, from Uchiko Town, southern Ehime. He won the Nobel Prize in literature in 1994 and passed away in …

Live a Slow Life in Matsuyama

A custom-made emigration experience tour was held on August 9 and 10 to allow people who are considering moving to Matsuyama from outside Ehime to feel the charm of Matsuyama firsthand.

In response to …

Students from Sacramento

10 students from the Rosemont High School in Sacramento which is a sister-city to Matsuyama visited the city, and interacted with the students in the Matsuyama North High School.

This was one of the Bilateral Collaborations between …

To Attract Inbound Tourists to Matsuyama

In an effort to attract inbound tourists to Matsuyama, the city and JR Shikoku conducted a three-day test tour from June 16, inviting Taiwanese travel agencies. Representatives from 10 companies from Taiwan participated. On …

Experience of the Yuzuki Castle in the Warring States Period

To improve the appeal for the National Historic Site of Yuzuki Castle Ruins in Dogo Park in Matsuyama, the Ehime prefecture produced digital content explaining the historic site. The aim …

An Ehime Products Page on Chinese EC Site

On April 21, Ehime opened a special page on an e-commerce site operated by the Rakuten Group (based in Tokyo) on the major Chinese cross-border EC site “T-Mall Global”. According to the …

Students’ NGO to Bring Happiness to Mozambique

There is an NGO run by junior high school students in Matsuyama, which was established one year ago when they graduated from elementary school, hoping to become a bridge of friendship between …

Dispatch to Turkey for Medical Support

On February 13, Ehime Prefecture announced that a nurse working for the Prefectural Hospital would be dispatched to Turkey as a member of the Japan International Cooperation Agency (JICA) to provide medical support after …

Memories with Guests into Books

Ms. Hirayama, who runs a guesthouse in Miyakubo-cho, Imabari, northern Ehime, has compiled her nine notebooks containing messages and illustrations from her guests, and photos she took of them into two books.

Her guesthouse opened …

Haiku Challenge in English

An Australian haiku poet, Dougle J. Lindsey, recently gave a lecture at Matsuyama University. He works at the Japan Agency for Marine-Earth Science and Technology in Kanagawa Prefecture while serving as an English haiku judge for …

The Stars and Stripes Connect Japan and the U.S.

Matthew Calbraith Perry aged 81, a fifth-generation descendant of Commodore Perry, visited Saijo City on November 13.

In 1853, before visiting Uraga, Commodore Perry called at Chichijima Island and gave the …

Ukrainian Singer Performed in Ehime

A Ukrainian singer, Natasha Guzy, visited the Shikokuchuo City Hall, eastern Ehime, on October 12, the day before she held a concert in the same city. To support Ukraine, she has been holding charity concerts …