FESTIVALS October 2022


Imotaki in Ehime

Deai no imotaki Sept. 17 – Oct. 22 18:00-21:30   Tel. 089-989-5506

Under Deai-bashi , on the right side of Shigenobu-gawa river side in Matsuyama city

Price: 1,800 yen (Reserved) 2,000 yen (Day)


Goshikihama kangetsu (moon viewing) imotaki Mid Sept. – Oct. 9 17:00-21:00    Tel. 089-982-0360

                                Goshikihama Seaside Park in Iyo city

Price: 1,700 yen (Reserved) 1,900 yen (Day) Canceled in case of rain.

Welpia-Iyo imotaki  Sept. 1 – Oct. 31 Welpia-Iyo in Iyo city Tel. 089-983-4500

Price:2,000 yen Course /2,700 yen Course (To be reserved by 3 days before)


Ozu no imotaki August 28-Mid Oct. Sunset-21:00 Tel. 0893-24-2664

                              Nehoji-temple river side in Ozu city

Price: 2,500 yen ~ (Reserved) Canceled in case of rain.

Near here you can see Garyu Sanso, which is designated as a National Important Cultural Property.

You need to make a reservation as a group of five or more members.

Further information: Ozu City Kanko-Kyokai Tel. 0893-24-2664

Oct.10 SPORTS DAY           National Holiday

The name of the holiday was changed from Physical Education Day to Sports Day in 2020 so that people enjoy sports and cultivate the spirit of respect for other people through sports, and wish to realize healthy and active society.

Mid Oct.-Late Oct. KANGETSU-SAI (Moon viewing Festival)   Dogo park Historic Garden

Details of the event have not been announced yet. 

Mid Oct. MATSUYAMA CASTLE KANGETSU-SAI  Honmaru hiroba (Castle tower square)

Details of the event have not been announced yet.

AKI MATSURI  (Autumn Festival)

Autumn festivals are held all over Japan and people thank the gods for the harvest and their health. Visitors often wonder why the gods are treated so roughly in many of the festivals listed below. It is a way of showing one’s determination and bravery for the benefit of the gods. One’s sincerity is reflected in the vigorous handling of mikoshi (portable shrines).

Oct. 5-7  MATSUYAMA AKI MATSURI         Matsuyama City

Mitsu Itsukushima shrine (Mitsu)  (Tel. 089-951-1471)    

5th 21:00 Yoinomiya mikoshi (eve festival)

6th Grand festival

7th 0:30 Toramai (a ritual dance with a tiger’s mask)

It started about 400 years ago as a local entertainment in Mitsu. 

This dance is connected with Kato Yoshiaki, the first lord of Matsuyama castle, who was an expert in hunting tigers.

        1:00 Miyadashi (leaving the shrine) and Hachiawase

            4 mikoshi (portable shrines) are brought out and they are rammed into each  other.

       21:00 Miyairi .    

Isaniwa shrine and Yu shrine (Near Dogo-onsen Station)   

             5th 20:00 Yoinomiya

             6th Hon-matsuri

             7th 5:30 Miyadashi and kakikurabe

  Hachiawase    In front of Dogo–onsen station

       8 mikoshi compete to ram and push back their opponent.into each other.

9:00 Each mikoshi is carried around its neighborhood.

16:00 Miyairi

Isaniwa shrine Tel. 089-947-7447 / Yu shrine (Tel. 089-921-0480)

Katsuoka Hachiman shrine (Near Katsuoka Menkyo Center) (Tel. 089-978-1123)

Only a ritual ceremony is held in a smaller scale.           

Funakoshi Wakehime shrine      Gogoshima Island       (Tel. 089-961-2001)

Details of the event have not been announced yet.  

Uwama Tenma shrine         Nakajima Island     (Tel. 089-997-1841)

Details of the event have not been announced yet. 

Oct. 7-10 HOJO AKIMATSURI Matsuyama City

This festival is known as one of the three roughest mikoshi festivals in Japan.

Kunitsuhikonomikoto shrine (Hojo)  (Tel. 089-992-1202)

9th 6:00

Danjiri and mikoshi are carried to the sound of fire bells and drums, so this festival is called a fire festival.

After Miyadashi, 4 mikoshi are carried around the district in company with Inoki Daimajin (demon mask) with a green bamboo stick.

9:00 Ohikiage (pulling up from the water)

The mikoshi are thrown into the sea and pulled up with a help of Daimajin.

  A ritual starts.

15:50 Danjiri Toitsu Neri  

All danjiri (see SAIJO AKI MATSURI) and mikoshi gather in front of

Hojo Furusato-kaikan. In the evening about 20 danjiri decorated with red cloth

and hanging lanterns parade around to the sound of fire bells and drums, so the

festival is called “Hinokoto matsuri (fire festival)”.  

16:30 Miyairi

Mikoshi Otoshi is canceled this year.

Kashima shrine (Kashima Island) (Tel. 089-992-0896)

The portable shrine is taken on board from Kashima Shrine and the boats sail on the sea for about one hour.

              10th 5:00   Miyadashi

15:00   Mikoshi Misogi purification bathing of two mikoshi is held at the Myojo River.

            The mikoshi are thrown into the river several times to “bathe”them.

16:00   Kaineri-odori  Ancient Kono Suigun marine guards’ celebration dance of victory, and praying for victory (a dance using a wand with hemp and paper streamers used in Shinto ceremonies) is performed on the leading boat called kaineri-bune.

The mikoshi are carried on boat to the main building of Kashima Shrine on the island.

This is an intangible cultural property of Ehime Prefecture.

17:00  Miyairi

Transportation: Take a JR local train bound for Imabari and get off at Iyo Hoji.

Taxi: Iyo Hojo—–Kunitsuhikonomikoto Shrine (10 minutes)
Ferry: Hojo Port (near JR Sta.)—–Kashima     (5 minutes)
On foot: JR Sta.—–Myojo River (5 minutes)

SAIJO AKI MATSURI            Saijo City  
Details of the event have not been announced yet.

Oct. 15-18 NIIHAMA TAIKO (Drum) MATSURI Niihama City  

This festival is one of the three biggest festivals in Shikoku, including Awa-odori in Tokushima prefecture and Yosakoi-odori in Kochi prefecture. More than 50 tall wooden carts carrying huge drums called taikodai are the features of this festival. They are extravagantly decorated with gold embroidery and tassels. Each one weighs about 3 tons and is 5.5 meters high and 12 meters long. It is carried in the city by 150 men called kakifu. Taikodai are brought out at different places and times during the festival. The most exciting event is Kakikurabe. More than two taikoddai gather in one place and compete their power and performance. (Tel. 0897-65-1260)

Oct. 16 KIKUMA MATSURI Otomouma no Hashirikomi

Kamo shrine   Kikuma-cho, Imabari City

This festival has over a 500-year history and is an intangible cultural folk property of Ehime Prefecture.

8:00 Otomouma no Hashirikomi (A Ritual Horse Race)

18 boys aged 7-15 in traditional costumes dash on horses through the approach to Kamo Shrine, about 300 meters long. Before the race, the boys purify themselves by bathing in the sea. This event is thought to have been a coming-of-age rite and originated in Kyoto during the Edo era (1603-1867). (Tel. 0898-54-3450)

Transportation: Take a JR local train bound for Imabari and get off at Kikuma.

It is a 15-minute walk to the right from the station.


Uwatsuhiko Shrine          Uwajima City

Details of the event have not been announced yet.   

Early Nov-Late Nov. MOMIJI MATSURI (Maple Festival)  Inariyama Park Niiya,Ozu City

Details of the event have not been announced yet.           (Tel. 0893-24-2111)


9:00-17:00 (Closed on Tuesday)  at GALLERY SHIROKAWA     Shirokawa-cho, Seiyo City

The national exhibition of paintings on kamaboko (fish-paste) boards started in 1995. This year 6,148 paintings were sent from all over the country and abroad. The painting which won the first prize this year is the one titled “Ochinai kimi unfallen you 落ちない君)”. It was painted by Kubo Teruaki from Miyazaki prefecture to represent a beetle resting on a broken wood wall on a summer day.   (Tel. 0894-82-1001)

Nov. 3 BUNKA NO HI  (Culture Day) National Holiday
Culture Day is meant to celebrate the development of culture in Japan. It was established in 1948. Many cultural events are held on or near this day.

NOTES: Events might be canceled or postponed to prevent the spread of the novel coronavirus infection. Please check the latest information.


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